Microsoft Sports

Bring your best.

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What gives pro athletes and coaches the confidence to perform at the top of their game? Is it an age-old tradition, the fans, or the latest tech? In this campaign for Microsoft Sports, we unpack why data—along with all the other game-day essentials—is a tool athletes, coaches, and sports lovers can’t live without.

Made possible by the talented team at CMD.

 

Team

Creative Direction by Jim Wagstaff and Andy Cale. Art direction by Marissa Schmidt. Editing by Jimmy Chung. Copywriting by Spencer Tanner and yours truly.

Year

2022

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