—— NIKE
Taking flight with Jordan
COPYWRITING
For years, the team at Owen Jones worked alongside the Jordan brand to support and elevate their online presence. With a constantly evolving landscape and loyal customers expecting innovation at every turn, our challenge was to continuously push the boundaries of what was possible, creating impactful digital moments that engaged their audience and drove growth.
We led full-scale redesigns of the homepage and site structure to keep the user experience fresh, intuitive, and on-brand. In addition to these ongoing updates, we launched high-profile seasonal campaigns that aligned with Jordan’s signature storytelling moments.
Made possible by the talented team at Owen Jones.
COPYWRITERS
Todd Arnold
Alyson Burke
CREATIVE DIRECTOR
Ethan Allen Smith
Josh Schield
DESIGNER
Jessica Lyons
Rachel Avallone
Norm McCuller