Microsoft
Inside BWT Alpine F1.
DISCOVERY & RESEARCH
CREATIVE DEVELOPMENT
SCRIPTWRITING
UX/UI INNTEGRATION
WEBSITE MESSAGING
BWT Alpine F1 Team goes fast. Microsoft helps them go faster. To showcase this partnership, we created an immersive 360° tour of the team’s factory in Enstone and three accompanying videos, giving fans a behind-the-scenes look at how technology, data, and innovation come together to produce a competitive Formula One car.
Visualizing the data journey.
The journey began with understanding the story. It wasn't just about creating a cool factory tour; it was about highlighting the crucial role technology plays in every aspect of the team's performance. We dug deep to learn how Microsoft Azure seamlessly consolidates over 50 billion data points into a single environment and translates them into key insights that help the teams across the organization improve aerodynamics, performance, and handling. The more we learned, the more we envisioned each room in the Enstone factory as a nerve center, each fueled by Azure's data-driven intelligence.
The full 360° experience.
The final tour provided F1 fans with an immersive deep dive into the symphony of data powering BWT Alpine F1 Team. By weaving together the narratives of speed, technology, and human ingenuity, we captured the essence of the team and their journey to push the boundaries of Formula One.
Made possible by the team at Hijinx.
CREATIVE DIRECTOR
Andy Cale
ART DIRECTOR
Marissa Schmidt
COPYWRITER
Alyson Burke