Sensei

Finding wellness in connection.

CAMPAIGN STRATEGY
CREATIVE DEVELOPMENT SCRIPTING & STORYBOARDING

Sensei is a luxury wellness resort with locations in Lanai, Hawaii, Porcupine Creek, California, and Zadún, Mexico. Unlike typical retreats focused on pampering or quick-fix relaxation, Sensei takes a holistic approach, combining science-backed practices, personalized guidance, and world-class hospitality to help guests cultivate wellness that lasts long after their stay.

A man and woman walking on rocky terrain surrounded by lush palm trees with a mountain range in the background.

THE CHALLENGE

Create a campaign that moves beyond traditional wellness tropes to position Sensei as the start of a lifelong journey of personal growth.

A story told through quiet reflection.

We created a storytelling device rooted in intimacy and reflection: voicemails left for loved ones. These first-person narratives allowed guests to share their transformative journeys in a deeply personal, authentic way— a husband noticing small, tender moments with his expecting wife, a soon-to-be grandmother passing on wisdom, a father recounting time well spent with his daughter.

Each story blends everyday emotions with the holistic Sensei experience, reinforcing the brand’s philosophy that wellness is not a fleeting indulgence, but an ongoing journey.

A lush desert garden with tall date palms, round barrel cacti, and other desert plants under a clear blue sky.

Made possible by the team at Revery.

EXEC CREATIVE PRODUCER
Sara Magness

SENIOR CREATIVE PRODUCER
Sara King

STRATEGIST
Liz Wells

CREATIVE DIRECTOR
Ben McNutt

DIRECTOR
Ramón J. Goñi

PHOTOGRAPHER
Benjamin Heath

SENIOR COPYWRITER
Alyson Burke

DESIGNER
Michelle Wang

EDITOR
Alex Gilbert

MOTION DESIGNER
Haydn Cieri

COLORIST
Dan Diaz at Huephoric

STYLIST
Gorge Villalpando

MUSIC
Maps

SOUND DESIGN
Kauai Molterno

CASTING DIRECTOR
Dan Cowan at Broad-Cast

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