1927 S’mores Co.
Rebranding a campfire classic.
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1927 S’mores Company puts a gourmet spin on a campfire classic. When they needed a brand update, tapping into an elevated sense of nostalgia seemed like the only answer. After testing out a few flavors and unsticking the marshmallow from our fingers, we got to work.
Every s’more has a story
Warm faces, toasty knees, and smoke-scented sweatshirts. Every s’more is loaded with good memories of loved ones gathered around the fire. This was the idea behind the manifesto that grounded the 1927 brand.
Made possible by the talented team at Owen Jones.
Team
Creative Direction by Ethan Allen Smith. Art direction by Lisa Oliver. Design by Lisa Oliver and Rachel Avallone. Illustrations by Rachel Avallone. Copywriting by yours truly.
Year
2018