Split Shift Coffee Co.
Building a brand worth its beans.
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When a convenience store chain needed a coffee brand made from scratch, what took shape was an identity that raised a glass (full of coffee) to the no-nonsense caffeine consumer.
A manifesto to guide the brand
Here’s to the late night laborers and the early morning risers. To the workhorses and the busy bees. To the weekend warriors, moonlight managers and swing-shift soldiers. To the driven, diligent and disciplined. To the ones who deal in expertise and elbow grease. To the multitasking masters and the power-nap pros. You do what needs to be done without a complaint, a second thought, or a thank you. That’s why we deliver what you need, when you need it. Simply. Consistently. Without a fuss.
Made possible by the talented team at Owen Jones.
Team
Creative direction by Ethan Allen Smith. Art direction and design by Zachary VanDeHey. Copywriting by yours truly.
Year
2018