Blue Prism
Humanizing robotic process automation.
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How do you help a 15-year-old organization reclaim their leadership in an industry they invented? That’s what we had to figure out for Blue Prism—the developers and providers of robotic process automation.
From mouthful to meaningful.
Robotic process automation, digital workforce, autonomous multi-skilled software robots, IT governance. Blue Prism’s messaging was a mouthful, and the way they talked about robots just felt plain intimidating. Regardless of how many words they used, one thing was true. Blue Prism made humans feel like the problem.
With a little reframing and simplifying, we transformed a tech-centric brand into a more human one. It wasn’t about robots taking over jobs. It was about automating mundane tasks to let people focus on more meaningful work.
Made possible by the talented team at Owen Jones.
Team
Creative direction by Rusty Grim and Ethan Allen Smith. Art direction and design by Jessica Lyons. Copywriting by Todd Arnold and yours truly.
Year
2018