Rock Haven
Building a brand worth bouldering over.
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Hold tight, a new bouldering gym is coming to Portland. But first, it needs an identity. After an extensive workshop and a few climbing trips of our own, what took shape was a brand with a sense of adventure and a heart of gold.
Our next step was to extend the brand to everything from route labels and chalk bags to the building itself.
Made possible by the talented team at Owen Jones.
Team
Creative direction by Josh Schield. Art direction by Jessica Lyons. Design by Jessica Lyons and Rachel Avallone. Copywriting by yours truly.
Year
2019