Planned Parenthood
Privacy. Respect. Care.
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Planned Parenthood needed help raising awareness about their services for the gay community. So, we crafted a campaign that would introduce Planned Parenthood Columbia Willamette as a reliable provider of PrEP—a daily pill that helps prevent HIV infection.
Celebrating humanity.
Ridicule. Loss of care. Mistreatment of privacy. Studies show these are the reasons many LGBT people are reluctant to share their sexual orientation and gender identity with medical professionals. It was clear. Planned Parenthood had an opportunity to leverage its reputation for inclusion, privacy, and respect.
So, we celebrated humanity—all its quirks, idiosyncrasies, and imperfections. Because at the end of the day, that’s all this campaign was about. Sex. Privacy. Safety. PrEP. It’s all here and it all matters because we’re passionately, unapologetically, chronically human.
Made possible by the talented team at Owen Jones.
Team
Creative direction by Ethan Allen Smith. Art direction by Laura B Stull. Design by Meg Odell. Photography by Laura B Stull and Meg Odell. Copywriting by yours truly.
Year
2018