Microsoft
A new vision of tennis.
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Microsoft partnered with the Billie Jean King Cup to launch a new app empowering players and captains to adjust strategy and player performance based on real-time match data and insights. Our job? Tell the story of how the tech enhances the way tennis is played, coached, and experienced.
Made possible by the talented team at CMD.
Team
Creative Direction by Jim Wagstaff. Art direction by Marissa Schmidt. Editing by Jimmy Chung. Copywriting by yours truly.
Year
2022