Microsoft
Collaboration, anywhere.
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When professional tennis player Coco Gauff partnered with New Balance to create her first signature shoe in the middle of a pandemic, they collaborated entirely over Microsoft Teams. To showcase the tech behind this collab, we brought Coco’s inspiration to life, giving fans a unique look behind the design.
Made possible by the talented team at CMD.
Team
Creative Direction by Jim Wagstaff. Art direction by Marissa Schmidt. Editing by Jimmy Chung. Copywriting by yours truly.
Year
2022